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Amanda Mull

3 essays

The best essays and articles by Amanda Mull, ranked and collected by readers on ponder.

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How an $11 Billion Beauty Company Built a Suburban Empire
Ulta found success by acting more like Home Depot than like Sephora.
How an $11 Billion Beauty Company Built a Suburban Empire
Retailers Locked Up Their Products, and Broke Shopping in America
Retailers Locked Up Their Products, and Broke Shopping in America
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This Is Where All Your Holiday Returns End Up
This Is Where All Your Holiday Returns End Up
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All Articles & Essays
How an $11 Billion Beauty Company Built a Suburban Empire
How an $11 Billion Beauty Company Built a Suburban Empire
Amanda Mull·Bloomberg.com·November 2025
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Retailers Locked Up Their Products, and Broke Shopping in America
Retailers Locked Up Their Products, and Broke Shopping in America
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This Is Where All Your Holiday Returns End Up
This Is Where All Your Holiday Returns End Up
Amanda Mull·The Atlantic·December 2023
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