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Alex Mayyasi

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The best essays and articles by Alex Mayyasi, ranked and collected by readers on ponder.

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How an Ad Campaign Made Lesbians Fall in Love with Subaru
It's a popular stereotype that lesbians drive Subarus. What's less well known is that Subaru cultivated that image—and made history in the process.
How an Ad Campaign Made Lesbians Fall in Love with Subaru
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How an Ad Campaign Made Lesbians Fall in Love with Subaru
How an Ad Campaign Made Lesbians Fall in Love with Subaru
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