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What Would It Mean to See a New Color?

By Rivka Galchen · The New Yorker · July 2026
What Would It Mean to See a New Color?
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"Olo can be described as the “greenest green,” though it can never be captured by a camera, Rivka Galchen writes. But its development tells us a lot about our color vision."

Read full essay at The New Yorker
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