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Best of 2020: Business Writing

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Curated by Longreads.com
Updated Sep 8, 20269 essays
Unlucky Charms: The Rise and Fall of Billion-Dollar Jewelry Empire Alex and Ani
Unlucky Charms: The Rise and Fall of Billion-Dollar Jewelry Empire Alex and Ani0.0

Astrology, private equity, a $1.1 billion gender discrimination lawsuit, and a precariously built bangle behemoth

We Can Protect the Economy From Pandemics. Why Didn't We?
We Can Protect the Economy From Pandemics. Why Didn't We?0.0

A virologist helped crack an impossible problem: how to insure against the economic fallout from devastating viral outbreaks. The plan was ingenious. Yet we're still in this mess.

The 8th Wonder of the World
The 8th Wonder of the World0.0

Three years after its deal with Trump and the Wisconsin GOP, Foxconn’s factory — and the jobs it promised — don’t exist, and they probably never will.

A TikTok house divided
A TikTok house divided0.0

LA’s TikTok house scene — Hype House, Sway House, Girls in the Valley — isn’t such a teenage dream.

The Eco–Yogi Slumlords of 1214 Dean Street, Brooklyn
The Eco–Yogi Slumlords of 1214 Dean Street, Brooklyn0.0

How did landlords Gennaro Brooks-Church and Loretta Gendville become known as the Eco–Yogi Slumlords of 1214 Dean Street, Brooklyn?

Huawei, 5G, and the Man Who Conquered Noise
Huawei, 5G, and the Man Who Conquered Noise0.0

A Turkish scientist’s obscure theoretical breakthrough helped the Chinese tech giant gain control of the future. US telecoms never had a chance.

Shell Has a Plan to Profit From Climate Change
Shell Has a Plan to Profit From Climate Change0.0

Fossil-fuel companies like Shell expect to not just survive climate change but profit from it, writes Malcolm Harris. He went to a private planning meeting and took notes.

Lavish Parties, Greedy Pols and Panic Rooms: How the ‘Apple of Pot’ Collapsed
Lavish Parties, Greedy Pols and Panic Rooms: How the ‘Apple of Pot’ Collapsed0.0

MedMen was the country’s hottest pot startup—until it flamed out. Its fall has exposed the gap between “green rush” hype and the realities of a troubled industry.

Why Do Corporations Speak the Way They Do?
Why Do Corporations Speak the Way They Do?0.0

The pernicious spread of corporatespeak, or garbage language, as Anna Wiener’s Uncanny Valley calls this kind of talk. Garbage language permeates the ways we think of our jobs and shapes our identities as workers.