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Zyn’s Online Hype Risks Leading to the Nicotine Pouches’ Downfall

By Ellen Huet · Bloomberg.com · January 2025
Zyn’s Online Hype Risks Leading to the Nicotine Pouches’ Downfall
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"Zyn represents success for Philip Morris’ “smokeless” strategy and also a major challenge: How can the company sell cigarette alternatives that aren’t so tempting it gets in trouble for hooking kids?"

Read full essay at Bloomberg.com ↗
Added by @colin
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