Sex, Steroids, And Arnold: The Story Of The Gym That Shaped America

""Today, we take for granted that high school, collegiate and professional athletes—not to mention Hollywood stars and weekend warriors—lift weights. And yet, when Gold’s first opened that practice was frowned upon, or even considered taboo, by most every doctor, trainer, and coach. The few men (and they were pretty much all men back then) who called themselves bodybuilders were ridiculed as narcissistic freaks and taunted with not-so-subtle innuendoes of homosexuality. They were outliers, but they did not care. They lived for The Pump.""