A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern -- and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees -- how they approach worker safety -- and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warrens Saddleback Church, NFL locker rooms, and the nations largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits arent destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. - Publisher.
"Charles C. Mann is a science journalist and the author of the bestsellers 1491: New Revelations of the Americas Before Columbus (Alfred A. Knopf, 2005) and 1493: Uncovering the New World Columbus Created (Alfred A. Knopf, 2011), as well as The Wizard and the Prophet: Two Remarkable Scientists and Their Dueling Visions to Shape Tomorrow’s World (Alfred A. Knopf, 2018)."
Enjoyed their writing? Take home one of their books.
★ 4.2 · 11 ratings on Open LibraryEconomic History2012690 pages
From the author of 1491 -- the best-selling study of the pre-Columbian Americas -- a deeply engaging new history of the most momentous biological event since the death of the dinosaurs. More than 200 million years ago, geological forces split apart the continents. Isolated from each other, the two halves of the world developed radically different suites of plants and animals. When Christopher Columbus set foot in the Americas, he ended that separation at a stroke. Driven by the economic goal of establishing trade with China, he accidentally set off an ecological convulsion as European vessels carried thousands of species to new homes across the oceans. The Columbian Exchange, as researchers call it, is the reason there are tomatoes in Italy, oranges in Florida, chocolates in Switzerland, and chili peppers in Thailand. More important, creatures the colonists knew nothing about hitched along for the ride. Earthworms, mosquitoes, and cockroaches; honeybees, dandelions, and African grasses; bacteria, fungi, and viruses; rats of every description -- all of them rushed like eager tourists into lands that had never seen their like before, changing lives and landscapes across the planet. Eight decades after Columbus, a Spaniard named Legazpi succeeded where Columbus had failed. He sailed west to establish continual trade with China, then the richest, most powerful country in the world. In Manila, a city Legazpi founded, silver from the Americas, mined by African and Indian slaves, was sold to Asians in return for silk for Europeans. It was the first time that goods and people from every corner of the globe were connected in a single worldwide exchange. Much as Columbus created a new world biologically, Legazpi and the Spanish empire he served created a new world economically. As Charles C. Mann shows, the Columbian Exchange underlies much of subsequent human history. Presenting the latest research by ecologists, anthropologists, archaeologists, and historians, Mann shows how the creation of this worldwide network of ecological and economic exchange fostered the rise of Europe, devastated imperial China, convulsed Africa, and for two centuries made Mexico City -- where Asia, Europe, and the new frontier of the Americas dynamically interacted -- the center of the world. In such encounters, he uncovers the germ of today's fiercest political disputes, from immigration to trade policy to culture wars. In 1493, Charles Mann gives us an eye-opening scientific interpretation of our past, unequaled in its authority and fascination.
A groundbreaking study that radically alters our understanding of the Americas before the arrival of the Europeans in 1492. Traditionally, Americans learned in school that the ancestors of the people who inhabited the Western Hemisphere at the time of Columbus's landing had crossed the Bering Strait twelve thousand years ago; existed mainly in small, nomadic bands; and lived so lightly on the land that the Americas was, for all practical purposes, still a vast wilderness. But as Charles C. Mann now makes clear, archaeologists and anthropologists have spent the last thirty years proving these and many other long-held assumptions wrong. In a book that startles and persuades, Mann reveals how a new generation of researchers equipped with novel scientific techniques came to previously unheard-of conclusions. Among them: * In 1491 there were probably more people living in the Americas than in Europe. * Certain cities--such as Tenochtitlan, the Aztec capital--were far greater in population than any contemporary European city. Furthermore, Tenochtitlan, unlike any capital in Europe at that time, had running water, beautiful botanical gardens, and immaculately clean streets. * The earliest cities in the Western Hemisphere were thriving before the Egyptians built the great pyramids.- Pre-Columbian Indians in Mexico developed corn by a breeding process so sophisticated that the journal Science recently described it as "man's first, and perhaps the greatest, feat of genetic engineering." * Amazonian Indians learned how to farm the rain forest without destroying it--a process scientists are studying today in the hope of regaining this lost knowledge. * Native Americans transformed their land so completely that Europeans arrived in a hemisphere already massively "landscaped" by human beings. Mann sheds clarifying light on the methods used to arrive at these new visions of the pre-Columbian Americas and how they have affected our understanding of our history and our thinking about the environment. His book is an exciting and learned account of scientific inquiry and revelation.From the Hardcover edition.
★ 4.2 · 11 ratings on Open LibraryEconomic History2012690 pages
From the author of 1491 -- the best-selling study of the pre-Columbian Americas -- a deeply engaging new history of the most momentous biological event since the death of the dinosaurs. More than 200 million years ago, geological forces split apart the continents. Isolated from each other, the two halves of the world developed radically different suites of plants and animals. When Christopher Columbus set foot in the Americas, he ended that separation at a stroke. Driven by the economic goal of establishing trade with China, he accidentally set off an ecological convulsion as European vessels carried thousands of species to new homes across the oceans. The Columbian Exchange, as researchers call it, is the reason there are tomatoes in Italy, oranges in Florida, chocolates in Switzerland, and chili peppers in Thailand. More important, creatures the colonists knew nothing about hitched along for the ride. Earthworms, mosquitoes, and cockroaches; honeybees, dandelions, and African grasses; bacteria, fungi, and viruses; rats of every description -- all of them rushed like eager tourists into lands that had never seen their like before, changing lives and landscapes across the planet. Eight decades after Columbus, a Spaniard named Legazpi succeeded where Columbus had failed. He sailed west to establish continual trade with China, then the richest, most powerful country in the world. In Manila, a city Legazpi founded, silver from the Americas, mined by African and Indian slaves, was sold to Asians in return for silk for Europeans. It was the first time that goods and people from every corner of the globe were connected in a single worldwide exchange. Much as Columbus created a new world biologically, Legazpi and the Spanish empire he served created a new world economically. As Charles C. Mann shows, the Columbian Exchange underlies much of subsequent human history. Presenting the latest research by ecologists, anthropologists, archaeologists, and historians, Mann shows how the creation of this worldwide network of ecological and economic exchange fostered the rise of Europe, devastated imperial China, convulsed Africa, and for two centuries made Mexico City -- where Asia, Europe, and the new frontier of the Americas dynamically interacted -- the center of the world. In such encounters, he uncovers the germ of today's fiercest political disputes, from immigration to trade policy to culture wars. In 1493, Charles Mann gives us an eye-opening scientific interpretation of our past, unequaled in its authority and fascination.
As a Bookshop affiliate, ponder earns from qualifying purchases.
Book spotlight
Trick Mirror
Jia Tolentino
11 ratings
From one of the brightest young chroniclers of US culture comes this dazzling collection of essays on the internet, the self, feminism and politics. We are living in the era of the self, in an era of malleable truth and widespread personal and political delusion. In these nine interlinked essays, Jia Tolentino, the New Yorker's brightest young talent, explores her own coming of age in this warped and confusing landscape. From the rise of the internet to her own appearance on an early reality TV show; from her experiences of ecstasy both religious and chemical to her uneasy engagement with our culture's endless drive towards 'self-optimisation' from the phenomenon of the successful American scammer to her generation's obsession with extravagant weddings, Jia Tolentino writes with style, humour and a fierce clarity about these strangest of times. Following in the footsteps of American luminaries such as Susan Sontag, Joan Didion and Rebecca Solnit, yet with a voice and vision all her own, Jia Tolentino writes with a rare gift for elucidating nuance and complexity, coupled with a disarming warmth. This debut collection of her essays announces her exactly the sort of voice we need to hear from right now and for many years to come.
by Tetw.org
