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How the Biggest Boutique Fitness Company Turned Suburban Moms Into Bankrupt Franchisees

By Natalie Wong · Bloomberg.com · December 2023
How the Biggest Boutique Fitness Company Turned Suburban Moms Into Bankrupt Franchisees
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"Xponential’s brands, Pure Barre, CycleBar, Club Pilates, Row House, Rumble Boxing, all have fanatical followings. And some very alarmed business partners."

Read full essay at Bloomberg.com ↗
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